San Francisco Business Times: Starting a Business : Business Advice

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Let's be honest: Thingd are bad, and it is miserable out there in the worlsdof commerce. We are in a globap recession that will last forsome time. 1. The economy eventually will improve andget 2. Most companies rely on salespeople to help with thebotton line. Continuing sales of a producft or service for an organization along with greatt salespeople will be needed even more durin thesetough times. I think it is important to look at a strateg y as old as business itself that will help a its profitability, the salespeoplew employed and the customers that a company does business The first thing, which is of the utmostf importance, are your customers.
Whether you are the CEO readingf this, the salesperson or a person in customer service - this is the time to protec t your customer base and make sure that they are period! The one way to do this is to get in touchg with your customers. Do not attemptg to do this by mailor e-mail. It is too If you want to builc relationships withyour customers, then builds them the way they are supposed to be builtr - by people dealin directly with people! You need to ask your customerzs a simple and direct question: "How are we doing for you? Be and tell me the Next, for the salespeople who still are you are going to have to work harder.
Yes, I said it - This means not only visiting your existing customers and checkinvg their true level of customer satisfaction but also goinb out and gettingnew Sure, the economy is slow, and we are not buying as much of anything as we did a few yearsd ago, but the fact remains that there is stilk business being done out there.