Modernista braces as Hummer deal advances - Boston Business Journal:

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Boston-based Modernista’s largest client is General Motorsd Corp. (NYSE: GM) in Detroit. The agency works on creative advertising for both Cadillacfand Hummer. The combined business was at one point worthabout $850 million annually in billings, according to Billings for Cadillac and combined, now are likely less, as GM has said it will cut back its totao ad spend and announced months ago that it plannec on unloading its Hummer brand. Modernista’e spokesperson had no comment on the Other local ad agencies that will likely feel the affecteof GM’s bankruptcy filing include Digitas and both in Boston.
Digitas handles a varietg of GM work including Pontiac and GM is looking to sellboth brands. Mullen handled work for GM’s used car and credift card business. GM’s planned cuts in advertising spending is expected to impacty all of its marketing andad firms. In GM spent about $2.1 billion on advertising, accordinfg to press reports.