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Chipotle Mexican Grill, Inc. (Chipotle, the Company, or We) operatea 837 restaurants in 33 states throughout the United the Districtof Columbia, and Canada as of December 31, 2008. Our restaurant s serve a focused menuof tacos, salads and burrito bowlas (a burrito without the tortilla), made usinhg fresh ingredients. People outside our company tend to categorize us as a fast casual conceptrestaurants that are a step up from traditionakfast food, but not casual, sit-down places. Weve neved worried much about what categorhywere in.
Instead, we remai focused on trying to find the highest quality ingredientsa we can to make great tasting on recruiting and retaining top performing peopls to ensure that the restauranrt experience we provide is and on building restauranta that areoperationally efficient, aesthetically pleasing and on doingt all of this with increasinf awareness and respect for the environment. Chipotle begah with a simple philosophy: demonstrate that food served fast doesntf have to be atraditional fast-foodc experience. Over the years, that visionm has evolved.
Today, our vision is to change the way the worls thinks about and eats fast We do this by avoiding a formulai approach when creating ourrestaurant experience, lookinyg to fine-dining restaurants for inspiration. ...
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