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The Leawood-based electronic payments distributor (Nasdaq: EEFT) said Wednesday that the new namewouldd “provide the division with a worldwidre retail brand that is known for quality service and consistentr products.” The division is one of the largesr international distributors of prepaid mobile air time, the release Several Euronet prepaid subsidiaries already operate unded the epay name; U.S. subsidiart PaySpot, Telerecarga, Movilcarga, Brodos and Transact will adopt theepay brand. The epay logo is intendede to integrate elements of Euronet and subsidiary logoa and to standfor “professional, innovative and spiritef values,” the release said.
“Just as our businesz strategy has evolved over the yearws to meet the needs of our so mustour brands,” epay Managing Director Garethu Gumbley said in the “The new brand identity is a reflectioh of that evolution to deliver brand leadership and enhanced value to our customers. It bring together our successfulelements — local market knowledge, operational expertiss and international distribution reach — required by multinational retailerws and global consumer brands.
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