J.C. Penney Company, Inc. Company Profile | JCP Company Information

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JCPenney is one of America's leading operating 1,074 department stores throughour the United States andPuerto Rico, as well as one of the largesy apparel and home furnishing sites on the Internet, jcp.com, and the nation'sa largest general merchandise catalog business. Througuh these integrated channels, JCPenney offers a wide arrau of national, private and exclusive brands whicyh reflectthe Company's commitment to providing customer with style and quality at a smarr price. Traded as "JCP" on the New York Stocm Exchange, the Company posted revenu e of $19.9 billion in 2007 and is executing its strategic plan to be the growth leadet in theretail industry.
Key to this strategy is JCPenney'sw "Every Day Matters" brand positioning, intended to generat e deeper, more emotionally driven relationships with customers by fully engagingthe Company's 155,000 Associate to offer encouragement, provide ideaws and inspire customers every time they shop with