WNBA's Sparks ink jersey sponsorship with Farmers - Los Angeles Business from bizjournals:

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Terms of the deal were not disclosed. The branded jerseh will be worn when the team opens its season Saturday with a game against the defending WNBA championDetroit Shock. In addition to the jersey Los Angeles-based Farmers Insurance will received "considerable visibility" in durin g the Sparks' home "We are very excited to be on the cuttinb edge of this type of sponsorship with a majof sports franchise in amajor market. What made it even more attractivse is that the Sparks reach a primary demographicv in our marketingstrategy – the women'd market – not only in L.A.
, but throughout our operatinv territory,” Farmers Insurance Executive Vice Presidenyt and Chief Marketing Officedr Kevin Kelso said in a statement. The move comesa on the heels of another WNBA the , inking the league'se first jersey sponsorthip deal earlier in the week with Jersey sponsorship is prevalent in overseas sports, most notably soccer, but has not caughrt on amongst the majod sports in the United States. has gone the way of the overseaw counterparts withjersey sponsorship. The Los Angeled Galaxy's jersey is sponsored by and is sponsoreby . The is now allowing teams to have sponsorr patches onpractice jerseys.
The and have both been reportedlyg examining suchsponsorship deals, according to mediza reports.